PR Manager - Rankings, Surveys & Directories

  • Job Reference: JO0000003203
  • Date Posted: 28 April 2022
  • Recruiter: Ryder Reid Legal
  • Location: City of London, London
  • Salary: On Application
  • Sector: Marketing / Business Development
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Exciting opportunity to join a global law firm! As PR Manager: Rankings, Surveys & Directories, you will have primary responsibility for leading the firm's awards and rankings programs, as well as managing the firm's response to external surveys. Reporting to the Director of PR, the PR Manager: Rankings, Surveys & Directories will advise on recognition strategy. This includes advising the marketing communications and practice development teams, as well as firm leadership, on which awards, rankings, surveys and directories to focus on, including how to garner higher rankings and increased recognition.

Key responsibilities will include: & RESPONSIBILITIES

  • Works across the firm with attorneys and support team members to develop an understanding for matters and topics that showcase firm accomplishments, innovative thinking and outstanding business practices.
  • Leads the process of identifying rankings, awards and surveys opportunities and pairing those opportunities with firm successes and significant attorney, practice and firm accomplishments.
  • Coordinates with practice development managers, practice group leaders and the PR team to gather, approve, maintain, and update highlights for submissions.
  • Project manages the planning, drafting and submission of rankings, surveys and awards. Shares deadlines, communicates expectations, reviews final copies, and enters submissions.
  • Manages the firm's response to surveys, working closely with PR Data Analyst, HRIS, HR, Diversity and other departments to provide consistent, appropriate, completed surveys.
  • Updates and manages a comprehensive calendar of ranking publications, directories, surveys and awards due dates and requirements.
  • Identifies new rankings, awards and surveys opportunities through a continual and proactive survey of the rankings landscape.
  • Develops and maintains relationships with editors, writers, researchers and publishers of rankings, surveys and directories to serve as an effective liaison and advocate for the firm.
  • Maintains a system for alerting attorneys and support team members to pending submission deadlines.
  • Creates, updates and maintains tip sheets to help stakeholders create compelling, accurate and consistent submissions and build strong cases for improved rankings.
  • Writes and reviews select high‐priority submissions for the firm with input from rankings and PR specialists as needed.
  • Uses the submissions to highlight the firm's practices, strengths, developments, and client accomplishments, while making sure the submissions are aligned with the business strategies of the practices-and importantly, strictly follow client preferences and ethical considerations.
  • Advises attorneys on rankings interview strategy. Manages the interview process for attorneys with the various directories and handling the logistics of those interviews. Prepares briefing papers and talking points for those interviews.
  • With support from the firm's PR and business development team, maintains a comprehensive and up‐to-date database in the firm's Content Pilot system of firm, practice and attorney awards.
  • Prepares a thoughtful analyses of rankings results to identify ways in which rankings results and commentary can be utilized for other marketing and PR purposes.
  • Promotes rankings results on the internal and external websites and for use in other marketing collateral.
  • Advises the Director of PR and Chief of Marketing Communications on rankings gleaned from a careful and strategic analysis of results and research feedback.
  • Works with the Director of PR to identify and implement best practices to improve rankings.

The ideal candidate will have a Bachelor's degree with strong PR or marketing experience. Experience working for a legal rankings company or at a law firm is preferred. You must have first-class writing and editing skills. You must be a strong, effective and creative communicator, both written and oral, with excellent organisation and project management skills. You will have a proven track record in leading projects and initiatives-as well as executing those projects. You will embrace working in a high-demand, fast-paced environment, and will be a creative thinker about marketing and PR tactics.